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Best Brands of the Year
Best Home and Living Brand
China
Entrant Company
Category
Area / Locality
Featured Platforms
SAMEDREAM is an innovative brand dedicated to creating a dream home lifestyle for the new generation of young people, anchored by its brand proposition: "Small Furniture, Big Life." SAMEDREAM firmly believes that furniture is more than just objects; it is the cornerstone for building the life of your dreams. As a trailblazer in the small furniture industry, SAMEDREAM has not only earned widespread market acclaim but has also established a leading position in key areas.
Sales Champion: With outstanding products and operations, SAMEDREAM has successfully become the TOP.1 seller in Tmall's small furniture category, establishing itself as the undisputed leader in this market segment.
Proven Scale: The brand has sold over 30 million furniture products cumulatively and boasts a network of over 500 R&D and production bases across the country, creating a formidable supply chain moat.
User Trust: Its online following has surpassed 850,000 across all platforms. This is not just a number, but a testament to the genuine trust users place in the SAMEDREAM brand philosophy and its products.
SAMEDREAM always places user needs at its core, driving product innovation through deep insights, with a special focus on the living pain points of modern urban youth.
Precise Positioning: Targeting "small-sized" living spaces, the brand strategically established dual R&D centers in Shandong and Guangdong, dedicated to developing multi-functional furniture that unlocks infinite possibilities within limited spaces.
Star Product Matrix: SAMEDREAM has independently developed over 100 products. Among them, star products like the rotating mirror rack, lifting coffee table, and mobile cart have sold a total of over 10 million units. These products perfectly solve the challenges of storage and multi-scenario application in small spaces, becoming phenomenal case studies in the industry.
Diversified Product System: From minimalist to luxurious, from solo living to family homes, the brand has built a diverse product line that covers all home furnishing categories, aiming to satisfy users' varied pursuits in value, high-end quality, and aesthetic design.
In the digital age, SAMEDREAM has built a multi-dimensional, comprehensive user outreach and service network to ensure an exceptional brand experience for consumers.
Credits
Entrant Company
HALCON Marketing Solutions
Category
Best Brand Identity - Best Brand Mascot
Area / Locality
United States
Continent
North America
Entrant Company
Drawn Agency
Category
Best Rebranding Effort - Best Cultural Rebranding
Area / Locality
United States
Continent
North America
Category
Best Brand Identity - Best Visual Identity
Area / Locality
China
Continent
Asia
Entrant Company
Imajen Sdn Bhd
Category
Best Brand Video - Best Brand Storytelling Video
Area / Locality
Malaysia
Continent
Asia