>
Best Brand Innovation
Best Product or Service Innovation
China
Entrant Company
Category
Area / Locality
Featured Platforms
This high-quality ice lolly boasts an authentic, rich creamy milk flavor, aiming to offer consumers unprecedented sensory delight.
In terms of material selection, milk is sourced from Holstein cows raised on a scientifically formulated diet. It not only meets EU standards, but also ensures a full-bodied taste and a pure aroma. As for process application, a 100°C boiling process, paired with pasteurization, strikes an ideal balance between freshness and safety, while also removing undesirable odors and preserving the pure aroma. The result is a uniquely delightful flavor profile—pure and fresh, rich and smooth, as well as subtly sweet and never cloying.
The product pays great attention to detail design. The embossed numbers—1946 (derived from the brand name Zhongjie 1946)—at the top of the ice lolly, achieved through precise designs and repeated refinements, feature clear, distinct lines and stably stand out on the surface, forming the most recognizable visual symbol. This design reinforces brand recognition, adds an upscale aesthetic, and serves as a bridge that connects the brand with its consumers. The stick is made from Moso Bamboo and undergoes seven meticulous techniques. While practicing environmental principles, it harmoniously blends the natural fragrance of bamboo into the product, further enhancing the sensory experience for consumers.
Credits
Entrant Company
Reef Capital Partners Rebrand by WANT Branding
Category
Best Rebranding Effort - Best Corporate Rebranding
Area / Locality
United States
Continent
North America
Entrant Company
POLITICO Brand Unification by WANT Branding
Category
Best Rebranding Effort - Best Rebranding After Merger or Acquisition
Area / Locality
United States
Continent
North America
Category
Best Brands of the Year - Best Home and Living Brand
Area / Locality
China
Continent
Asia
Entrant Company
Visit Atlantic City
Category
Best Brand Video - Best Viral Video Campaign
Area / Locality
United States
Continent
North America