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Best Brand Innovation

Best Product or Service Innovation

Zhongjie 1946

China

Zhongjie 1946

Entrant

Zhongjie 1946

Category

Best Brand Innovation - Best Product or Service Innovation

Area / Locality

China

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About

This high-quality ice lolly boasts an authentic, rich creamy milk flavor, aiming to offer consumers unprecedented sensory delight.
In terms of material selection, milk is sourced from Holstein cows raised on a scientifically formulated diet. It not only meets EU standards, but also ensures a full-bodied taste and a pure aroma. As for process application, a 100°C boiling process, paired with pasteurization, strikes an ideal balance between freshness and safety, while also removing undesirable odors and preserving the pure aroma. The result is a uniquely delightful flavor profile—pure and fresh, rich and smooth, as well as subtly sweet and never cloying.
The product pays great attention to detail design. The embossed numbers—1946 (derived from the brand name Zhongjie 1946)—at the top of the ice lolly, achieved through precise designs and repeated refinements, feature clear, distinct lines and stably stand out on the surface, forming the most recognizable visual symbol. This design reinforces brand recognition, adds an upscale aesthetic, and serves as a bridge that connects the brand with its consumers. The stick is made from Moso Bamboo and undergoes seven meticulous techniques. While practicing environmental principles, it harmoniously blends the natural fragrance of bamboo into the product, further enhancing the sensory experience for consumers.

Credits

2025
Best Rebranding Effort
Titan Brand Winner - Native Teams

Entrant

Native Teams

Category

Best Rebranding Effort - Best Rebranding to Reflect New Values or Vision

Area / Locality

Global

2025
Best Brand Design
Titan Brand Winner - ZMHOME

Entrant

ZMHOME

Category

Best Brand Design - Best Branded Content Design

Area / Locality

United States

Continent

North America

2025
Best Rebranding Effort
Titan Brand Winner - POLITICO Brand Unification by WANT Branding

Entrant

POLITICO Brand Unification by WANT Branding

Category

Best Rebranding Effort - Best Rebranding After Merger or Acquisition

Area / Locality

United States

Continent

North America

2025
Best Branded Content
Titan Brand Winner - 7ate9 Entertainment

Entrant

7ate9 Entertainment

Category

Best Branded Content - Best Brand Storytelling Piece

Area / Locality

United States

Continent

North America