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Best Brand Design

Best Branded Content Design

Northeast Normal University

China

Northeast Normal University

Entrant

Northeast Normal University

Category

Best Brand Design - Best Branded Content Design

Area / Locality

China

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Brand Identity System Design for Qingzhou Fantasy Jurassic Experience Pavilion
I. Core Visual Symbolism
1.1 Morphological Innovation
The logo synthesizes mechanical bionics and topological deconstruction of pterosaur skeletal geometry. Utilizing golden ratio principles, point-line-plane elements form a kinetic skeletal-winged pterosaur. Fibonacci spiral dynamics merge paleobiological motion with futurism, creating a triadic semantic framework: paleomorphology-mechatronic-digital synthesis.
1.2 Chromatic Narrative
Pantone Black C anchors the color strategy, informed by Albers' chromatic interaction theory. Monochromatic gradients (N1-N9) produce spatiotemporal depth, with black symbolizing cosmic mystery across Cretaceous-metaverse timelines.
1.3 Scientific Authenticity
The iconography references Zhu's Moganopterus (QDPM-2017-001), an 8.9m-wingspan toothed pterosaur from the Aptian Stage (~115 Ma), published in Cretaceous Research (2018). U-Pb dating confirms its status as the largest dentate pterosaur fossil.
II. Wayfinding System Optimization
2.1 Strategic Framework
Norman's emotional design triad informs a dual-helix model balancing functionality and aesthetics. Gestalt principles streamline cognitive mapping, while ergonomic tri-scale signage (macro/meso/micro) harmonizes navigation efficiency with spatial immersion.
2.2 Adaptive Graphics
Parametric decomposition of brand symbols yields modular design genes. Fractal algorithms ensure visual consistency across 5-500m distances. AR spatial layering enables physical-digital interface convergence through anchored holographic waypoints.

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Credits

Northeast Normal University
Li Rui
Northeast Normal University
Zheng Wenxin
2025
Best Brand Identity
Titan Brand Winner - HALCON Marketing Solutions

Entrant

HALCON Marketing Solutions

Category

Best Brand Identity - Best Brand Mascot

Area / Locality

United States

Continent

North America

2025
Best Branded Content
Titan Brand Winner - 7ate9 Entertainment

Entrant

7ate9 Entertainment

Category

Best Branded Content - Best Brand Storytelling Piece

Area / Locality

United States

Continent

North America

2025
Best Brand Design
Titan Brand Winner - Hangzhou Yiming Brand Design Co., Ltd.

Category

Best Brand Design - New Category

Area / Locality

China

Continent

Asia

2025
Best Brand Design
Titan Brand Winner - OSTUDIO ®

Entrant

OSTUDIO ®

Category

Best Brand Design - Best Sustainable Packaging Design

Area / Locality

Saudi Arabia

Continent

Middle East