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Best Brand Design

New Category

Hangzhou Yiming Brand Design Co., Ltd.

China

Dongying City Mascot

Entrant

Hangzhou Yiming Brand Design Co., Ltd.

Category

Best Brand Design - New Category

Area / Locality

China

Featured Platforms

About

This IP family turns five signature Dongying birds into lovable charac-ters: - **Guanguan** – the Oriental White Stork: crimson boots, snow-white body, black wing-tips. - **Xiaobei** – the Northern Long-tailed Tit: chubby and cuddly, sporting an oil-worker’s hard-hat. - **Xiaoxue** – the Whooper Swan: pure-white wings, named after “Snow,” Dongying’s famous swan. - **Xiaoou** – the Saunders’s Gull: black hood and bill, topped with a gentleman’s bowler. - **Xiaoshao** – the Spoon-billed Sandpiper: spatula-shaped bill—its own built-in lunch-box. By giving each bird a human personality, the set embodies Dongy-ing’s spirit, spotlighting its titles of “International Wetland City” and “Birds’ International Airport.” Oil-rig culture, people-nature tales and eco-heritage are woven into every detail, telling the city’s story of vi-brant development wrapped in pristine nature. More than protected species on a list, these five become playmates—relatable, huggable, shareable. Affection for the characters pulls the pub-lic closer to Dongying’s wetlands, turning every fan into an ambassador who gladly spreads both the city’s image and its conservation message.

Credits

Hangzhou Yiming Brand Design Co., Ltd.
Hangzhou Yiming Brand Design Co., Ltd.
2025
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Entrant

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Category

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