>
Best Brand Design
New Category
China
Entrant
Category
Area / Locality
Featured Platforms
This IP family turns five signature Dongying birds into lovable charac-ters: - **Guanguan** – the Oriental White Stork: crimson boots, snow-white body, black wing-tips. - **Xiaobei** – the Northern Long-tailed Tit: chubby and cuddly, sporting an oil-worker’s hard-hat. - **Xiaoxue** – the Whooper Swan: pure-white wings, named after “Snow,” Dongying’s famous swan. - **Xiaoou** – the Saunders’s Gull: black hood and bill, topped with a gentleman’s bowler. - **Xiaoshao** – the Spoon-billed Sandpiper: spatula-shaped bill—its own built-in lunch-box. By giving each bird a human personality, the set embodies Dongy-ing’s spirit, spotlighting its titles of “International Wetland City” and “Birds’ International Airport.” Oil-rig culture, people-nature tales and eco-heritage are woven into every detail, telling the city’s story of vi-brant development wrapped in pristine nature. More than protected species on a list, these five become playmates—relatable, huggable, shareable. Affection for the characters pulls the pub-lic closer to Dongying’s wetlands, turning every fan into an ambassador who gladly spreads both the city’s image and its conservation message.
Credits
Entrant
Reef Capital Partners Rebrand by WANT Branding
Category
Best Rebranding Effort - Best Corporate Rebranding
Area / Locality
United States
Continent
North America
Entrant
The Edes, Vera and Cura
Category
Best Brand Identity - Best Visual Identity
Area / Locality
United States
Continent
North America
Entrant
Lybenz
Category
Best Brands of the Year - Best Health and Wellness Brand
Area / Locality
Global
Entrant
Imajen Sdn Bhd
Category
Best Brand Video - Best Brand Storytelling Video
Area / Locality
Malaysia
Continent
Asia