Best Emerging Brand
Best Emerging Hospitality Brand
New Zealand
Entrant Company
Year Established
Founder / CEO
Category
Area / Locality
Featured Platforms
Haka House introduces a pioneering approach to hostel accommodation in New Zealand, designed to meet the rising demand from an eclectic mix of travelers including flashpackers, digital nomads, and those seeking a community-centric travel experience. This innovative hostel brand, a collaboration between GCP Hospitality and Haka Tourism Group, is spearheading a transformation in the hospitality industry with a focus on design, comfort, and sustainability.
Positioned across 11 strategic locations in New Zealand, including both urban and scenic settings, Haka House is set to operate a total of 1,800 beds across 13 hostels. The selected locations, such as Tekapo, Aoraki Mt Cook, Christchurch, Auckland, Rotorua, Franz Josef, Wellington, Wanaka, Taupo, the Bay of Islands, and Queenstown, are pivotal in showcasing the country’s diverse landscapes and cultural offerings.
The foundation of Haka House’s operational philosophy is deeply rooted in providing high-quality accommodation that incorporates sustainable practices. Each property is carefully renovated to include modern amenities and eco-friendly solutions such as solar power and recycled materials. This commitment to sustainability is matched by the brand’s dedication to enhancing the guest experience through consistent, high-quality service and culturally enriching environments.
Under the leadership of Ryan Sanders, the initiative to integrate Maori cultural elements into each hostel enriches the travel experience, making each stay at Haka House not just a night’s lodging but a deeper dive into New Zealand’s heritage. This strategic blend of modernity, cultural engagement, and sustainability positions Haka House as a forward-thinking leader in New Zealand’s tourism sector.
Credits
Entrant Company
Dexian
Category
Best Rebranding Effort - Best Corporate Rebranding
Area / Locality
United States
Continent
North America
Entrant Company
Fruit-tella / Perfetti Van Melle
Category
Best Brand Identity - Best Brand Guidelines
Area / Locality
Angola
Continent
Europe
Entrant Company
PA Consulting
Category
Best Branding Campaign - Best Content Marketing Campaign
Area / Locality
United States
Continent
North America
Entrant Company
Dexian
Category
Best Rebranding Effort - Best Visual Identity Refresh
Area / Locality
United States
Continent
North America