Best Emerging Brand
Best Emerging Hospitality Brand
New Zealand
Entrant Company
Year Established
Founder / CEO
Category
Area / Locality
Featured Platforms
Haka House introduces a pioneering approach to hostel accommodation in New Zealand, designed to meet the rising demand from an eclectic mix of travelers including flashpackers, digital nomads, and those seeking a community-centric travel experience. This innovative hostel brand, a collaboration between GCP Hospitality and Haka Tourism Group, is spearheading a transformation in the hospitality industry with a focus on design, comfort, and sustainability.
Positioned across 11 strategic locations in New Zealand, including both urban and scenic settings, Haka House is set to operate a total of 1,800 beds across 13 hostels. The selected locations, such as Tekapo, Aoraki Mt Cook, Christchurch, Auckland, Rotorua, Franz Josef, Wellington, Wanaka, Taupo, the Bay of Islands, and Queenstown, are pivotal in showcasing the country’s diverse landscapes and cultural offerings.
The foundation of Haka House’s operational philosophy is deeply rooted in providing high-quality accommodation that incorporates sustainable practices. Each property is carefully renovated to include modern amenities and eco-friendly solutions such as solar power and recycled materials. This commitment to sustainability is matched by the brand’s dedication to enhancing the guest experience through consistent, high-quality service and culturally enriching environments.
Under the leadership of Ryan Sanders, the initiative to integrate Maori cultural elements into each hostel enriches the travel experience, making each stay at Haka House not just a night’s lodging but a deeper dive into New Zealand’s heritage. This strategic blend of modernity, cultural engagement, and sustainability positions Haka House as a forward-thinking leader in New Zealand’s tourism sector.
Credits
Entrant Company
Crate47
Category
Best Brand Design - Best Brand Photography
Area / Locality
Global
Entrant Company
Crate47
Category
Best Brand Design - Best Transportation Design
Area / Locality
Global
Entrant Company
Parfums d‘Elmar
Category
Best Branding Campaign - Best Product Launch Campaign
Area / Locality
Global
Entrant Company
Gesamtverband der Deutschen Versicherungswirtschaft e.V.
Category
Best Emerging Brand - Best Emerging Financial Brand
Area / Locality
Germany
Continent
Europe