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Best Emerging Brand

Best Emerging Hospitality Brand

Haka House

New Zealand

Haka House

Entrant Company

Haka House

Year Established

2024

Founder / CEO

Ryan Sanders & Erwann Mahe

Category

Best Emerging Brand - Best Emerging Hospitality Brand

Area / Locality

New Zealand

Featured Platforms

About

Haka House introduces a pioneering approach to hostel accommodation in New Zealand, designed to meet the rising demand from an eclectic mix of travelers including flashpackers, digital nomads, and those seeking a community-centric travel experience. This innovative hostel brand, a collaboration between GCP Hospitality and Haka Tourism Group, is spearheading a transformation in the hospitality industry with a focus on design, comfort, and sustainability.

Positioned across 11 strategic locations in New Zealand, including both urban and scenic settings, Haka House is set to operate a total of 1,800 beds across 13 hostels. The selected locations, such as Tekapo, Aoraki Mt Cook, Christchurch, Auckland, Rotorua, Franz Josef, Wellington, Wanaka, Taupo, the Bay of Islands, and Queenstown, are pivotal in showcasing the country’s diverse landscapes and cultural offerings.

The foundation of Haka House’s operational philosophy is deeply rooted in providing high-quality accommodation that incorporates sustainable practices. Each property is carefully renovated to include modern amenities and eco-friendly solutions such as solar power and recycled materials. This commitment to sustainability is matched by the brand’s dedication to enhancing the guest experience through consistent, high-quality service and culturally enriching environments.

Under the leadership of Ryan Sanders, the initiative to integrate Maori cultural elements into each hostel enriches the travel experience, making each stay at Haka House not just a night’s lodging but a deeper dive into New Zealand’s heritage. This strategic blend of modernity, cultural engagement, and sustainability positions Haka House as a forward-thinking leader in New Zealand’s tourism sector.

Credits

Partner / YouMakeMe Agency
Marc Bichet
CEO/ GCP Hospitality
Erwan Mahe
Founder / Haka Tourism Group
Ryan Sanders
2024
Best Rebranding Effort
Titan Brand Winner - Dexian

Entrant Company

Dexian

Category

Best Rebranding Effort - Best Corporate Rebranding

Area / Locality

United States

Continent

North America

2024
Best Brand Identity
Titan Brand Winner - Fruit-tella / Perfetti Van Melle

Entrant Company

Fruit-tella / Perfetti Van Melle

Category

Best Brand Identity - Best Brand Guidelines

Area / Locality

Angola

Continent

Europe

2024
Best Branding Campaign
Titan Brand Winner - PA Consulting

Entrant Company

PA Consulting

Category

Best Branding Campaign - Best Content Marketing Campaign

Area / Locality

United States

Continent

North America

2024
Best Rebranding Effort
Titan Brand Winner - Dexian

Entrant Company

Dexian

Category

Best Rebranding Effort - Best Visual Identity Refresh

Area / Locality

United States

Continent

North America