Best Rebranding Effort
Best Corporate Rebranding
United States
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With a rich history and more than 250 years of dedication, Cigna Healthcare advocates for better health through every stage of life. As an organization, we guide customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality.
After much consolidation in the health care industry, along with marque acquisitions of our own, our enterprise and its capabilities grew, diversified, and needed additional clarity for external stakeholders and our own employees alike. From this we established a health services division Evernorth Health Services®, rebranded Cigna to Cigna HealthcareSM and created a global health company and enterprise brand, The Cigna Group.
Guided by our core values and through our two divisions of Cigna Healthcare℠ and Evernorth Health Services®, our more than 70,000 colleagues help fulfill our mission to improve the health and vitality of the more than 178 million customers in more than 30 countries and jurisdictions around the world.
Credits
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World Health Organization
Category
Best Brand Strategy - Best Community Engagement Strategy
Area / Locality
Switzerland
Continent
Europe
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The City Market Greengrocer
Category
Best Brand Strategy - Best Local Brand Strategy
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Canada
Continent
North America
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MUCH Agency
Category
Best Brand Identity - Best Brand Guidelines
Area / Locality
United States
Continent
National
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PA Consulting
Category
Best Branding Campaign - Best Integrated Marketing Campaign
Area / Locality
United States
Continent
North America