Best Rebranding Effort
Best Rebranding After Merger or Acquisition
United States
Entrant Company
Category
Area / Locality
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With a rich history and more than 250 years of dedication, Cigna Healthcare advocates for better health through every stage of life. As an organization, we guide customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality.
After much consolidation in the health care industry, along with marque acquisitions of our own, our enterprise and its capabilities grew, diversified, and needed additional clarity for external stakeholders and our own employees alike. From this we established a health services division Evernorth Health Services®, rebranded Cigna to Cigna HealthcareSM and created a global health company and enterprise brand, The Cigna Group.
Guided by our core values and through our two divisions of Cigna Healthcare℠ and Evernorth Health Services®, our more than 70,000 colleagues help fulfill our mission to improve the health and vitality of the more than 178 million customers in more than 30 countries and jurisdictions around the world.
Credits
Entrant Company
Dexian
Category
Best Rebranding Effort - Best Corporate Rebranding
Area / Locality
United States
Continent
North America
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Fruit-tella / Perfetti Van Melle
Category
Best Brand Identity - Best Visual Identity
Area / Locality
Angola
Continent
Europe
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Life Fountain Technology Co., Ltd.
Category
Best Brand Design - Best Product Design
Area / Locality
China
Continent
Asia
Entrant Company
The City Market Greengrocer
Category
Best Brand Strategy - Best Local Brand Strategy
Area / Locality
Canada
Continent
North America