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Brand Awards Winner -  Brand logo
Titan Brand Platinum Winner>

Best Rebranding Effort

Best Rebranding After Merger or Acquisition

Cigna Healthcare

United States

Cigna Healthcare

Entrant Company

Cigna Healthcare

Category

Best Rebranding Effort - Best Rebranding After Merger or Acquisition

Area / Locality

United States

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About

With a rich history and more than 250 years of dedication, Cigna Healthcare advocates for better health through every stage of life. As an organization, we guide customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality.



After much consolidation in the health care industry, along with marque acquisitions of our own, our enterprise and its capabilities grew, diversified, and needed additional clarity for external stakeholders and our own employees alike. From this we established a health services division Evernorth Health Services®, rebranded Cigna to Cigna HealthcareSM and created a global health company and enterprise brand, The Cigna Group.



Guided by our core values and through our two divisions of Cigna Healthcare℠ and Evernorth Health Services®, our more than 70,000 colleagues help fulfill our mission to improve the health and vitality of the more than 178 million customers in more than 30 countries and jurisdictions around the world.

Credits

Andy Hahn
Thobias Florin
Lou Aversano
Melissa Teitler
Kelly Leitao
Kirsten Kihle
Emily Rooney
Bob Comire
2024
Best Rebranding Effort
Titan Brand Winner - Dexian

Entrant Company

Dexian

Category

Best Rebranding Effort - Best Corporate Rebranding

Area / Locality

United States

Continent

North America

2024
Best Brand Identity
Titan Brand Winner - Fruit-tella / Perfetti Van Melle

Entrant Company

Fruit-tella / Perfetti Van Melle

Category

Best Brand Identity - Best Visual Identity

Area / Locality

Angola

Continent

Europe

2024
Best Brand Design
Titan Brand Winner - Life Fountain Technology Co., Ltd.

Entrant Company

Life Fountain Technology Co., Ltd.

Category

Best Brand Design - Best Product Design

Area / Locality

China

Continent

Asia

2024
Best Brand Strategy
Titan Brand Winner - The City Market Greengrocer

Entrant Company

The City Market Greengrocer

Category

Best Brand Strategy - Best Local Brand Strategy

Area / Locality

Canada

Continent

North America