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Titan Brand Platinum Winner>

Best Rebranding Effort

Best Corporate Rebranding

Dexian

United States

Dexian

Entrant Company

Dexian

Category

Best Rebranding Effort - Best Corporate Rebranding

Area / Locality

United States

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About

In 2021, two established staffing firms, DISYS and Signature Consultants, merged to become one of the largest providers of information technology staffing and solutions services in the U.S. with nearly 12,000 employees and 70 locations worldwide. We have worked diligently to align our organizations and build the strategies, processes and structure needed to ensure the success of our merger - leading to the rebrand, including a new name and visual identity in 2023 - Dexian.

DISYS and Signature Consultants had different operating models, making an intentional and data-driven approach to identifying a new brand based on our shared core values crucial. Our goal was to preserve existing revenue and relationships while creating a platform paving the way to new growth. Using regularly occurring qualitative and quantitative research, we developed, tested, and refined all aspects of the rebranding project, leading to the genesis of Dexian.

Dexian is derived from the word dexterity and the suffix “-ian” meaning someone who is highly adept, demonstrating how we adapt to any challenge, turning our hand to anything our partners need from us - and succeeding gracefully.

We built our brand from its foundation, starting by creating shared experiences to bring the employees from both companies together, giving them an opportunity to find commonalities - melding a culture rooted in the shared values:


• We are in the business for good.
• We are the guiding light.
• Black Sky Thinking

We brought together a unique set of skills and service models for the betterment of everyone in the industries we serve. Today we’re an adaptable, agile, bespoke solutions provider.

From finding exceptional people, to implementing and managing meaningful digital transformation, we are the inflection point for talent, technology, and business.

Our new brand communicates how we are “in the business for good” and offer a truly different experience to all our constituents. We apply Black Sky Thinking, challenging the status quo to find creative, innovative solutions to help our clients and our industry take courageous leaps into the future of work.

Credits

Dexian
Kip Havel
Catalyst Branding
David Martin
Yonder
Stephen Haggarty
Yonder
Rob Williams
Dexian
Marketing Team
Yonder
Branding Team
2024
Best Emerging Brand
Titan Brand Winner - Gesamtverband der Deutschen Versicherungswirtschaft e.V.

Entrant Company

Gesamtverband der Deutschen Versicherungswirtschaft e.V.

Category

Best Emerging Brand - Best Emerging Financial Brand

Area / Locality

Germany

Continent

Europe

2024
Best Brand Identity
Titan Brand Winner - ZK GROUP

Entrant Company

ZK GROUP

Category

Best Brand Identity - Best Visual Identity

Area / Locality

Brazil

Continent

South America

2024
Best Rebranding Effort
Titan Brand Winner - Sagra Group

Entrant Company

Sagra Group

Category

Best Rebranding Effort - Best Rebranding to Reflect New Values or Vision

Area / Locality

Turkey

Continent

National

2024
Best Brand Design
Titan Brand Winner - Crate47

Entrant Company

Crate47

Category

Best Brand Design - Best Transportation Design

Area / Locality

Global