Best Rebranding Effort
Best Corporate Rebranding
United States
Entrant Company
Category
Area / Locality
Featured Platforms
In 2021, two established staffing firms, DISYS and Signature Consultants, merged to become one of the largest providers of information technology staffing and solutions services in the U.S. with nearly 12,000 employees and 70 locations worldwide. We have worked diligently to align our organizations and build the strategies, processes and structure needed to ensure the success of our merger - leading to the rebrand, including a new name and visual identity in 2023 - Dexian.
DISYS and Signature Consultants had different operating models, making an intentional and data-driven approach to identifying a new brand based on our shared core values crucial. Our goal was to preserve existing revenue and relationships while creating a platform paving the way to new growth. Using regularly occurring qualitative and quantitative research, we developed, tested, and refined all aspects of the rebranding project, leading to the genesis of Dexian.
Dexian is derived from the word dexterity and the suffix “-ian” meaning someone who is highly adept, demonstrating how we adapt to any challenge, turning our hand to anything our partners need from us - and succeeding gracefully.
We built our brand from its foundation, starting by creating shared experiences to bring the employees from both companies together, giving them an opportunity to find commonalities - melding a culture rooted in the shared values:
• We are in the business for good.
• We are the guiding light.
• Black Sky Thinking
We brought together a unique set of skills and service models for the betterment of everyone in the industries we serve. Today we’re an adaptable, agile, bespoke solutions provider.
From finding exceptional people, to implementing and managing meaningful digital transformation, we are the inflection point for talent, technology, and business.
Our new brand communicates how we are “in the business for good” and offer a truly different experience to all our constituents. We apply Black Sky Thinking, challenging the status quo to find creative, innovative solutions to help our clients and our industry take courageous leaps into the future of work.
Credits
Entrant Company
Gesamtverband der Deutschen Versicherungswirtschaft e.V.
Category
Best Emerging Brand - Best Emerging Financial Brand
Area / Locality
Germany
Continent
Europe
Entrant Company
ZK GROUP
Category
Best Brand Identity - Best Visual Identity
Area / Locality
Brazil
Continent
South America
Entrant Company
Sagra Group
Category
Best Rebranding Effort - Best Rebranding to Reflect New Values or Vision
Area / Locality
Turkey
Continent
National
Entrant Company
Crate47
Category
Best Brand Design - Best Transportation Design
Area / Locality
Global