PA Consulting

Our March 2024 launch successfully engaged our sales teams, employees, and media audiences, driving forward the firm's paramount business objectives. This campaign, strategically designed to bolster sales, plans to sustain marketing efforts throughout the year to enhance visibility and reaffirm our thought leadership in 2025.

Just weeks into the campaign, we've already achieved noteworthy milestones in sales enablement. This includes multiple strategic account meetings, presentations, and client workshops. Our LinkedIn advertising has effectively targeted senior buyers across all featured brands and organizations, further amplifying our reach.

Internally, the response has been overwhelmingly positive. The campaign's key messages and call to action have been prominently featured in various internal communications, including PA News, the US Partner Call, the C&M All-Hands meeting, and other significant forums across our HLS, E&U, USLT, and Aviation teams in Europe.

Key achievements include YTD:
Engaging over 10,000 US listeners through an interview on Wharton Business Daily.
Generating a robust sales pipeline as a direct result of the campaign.
Achieving a staggering total reach of 156 million from just five PR bylines.
Garnering 80,000 impressions on social media since the campaign's inception.
This campaign not only meets but exceeds our strategic objectives, setting a high standard for our future marketing endeavors.

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