Brand Awards Winner -  Background
Brand Awards Winner -  Brand logo
Titan Brand Platinum Winner>

Best Branding Campaign

Best Product Launch Campaign

weights&pulleys

Global

weights&pulleys

Entrant

weights&pulleys

Category

Best Branding Campaign - Best Product Launch Campaign

Area / Locality

Global

Featured Platforms

About

weights&pulleys starts with “we”—the us, creative partners & clients, are all pulleys in the relationship & process—threading the rope of strategy, creative and production, making the work move forward smoothly across the landscape to where it needs to go; because in the end what we all have and relate to are stories—so let’s make great ones.

Credits

Director
David Leitch
Art Production Designer
David Scheunemann
Visual Effects
UPP
Music
Daniel Pemberton
Editorial
Cartel
Chief Creative Officer / Art Director, weights&pulleys
James Selman
Executive Creative Director / Copywriter, weights&pulleys
Allison Khoury
Copywriter, weights&pulleys
Greg Clampffer
Executive Producer, weights&pulleys
Amy Berriocha
Producer, weights&pulleys
Chris Lam
Strategy Director, weights&pulleys
Karin Knutson
Account Director, weights&pulleys
Anne Halvorson
Business Affairs, weights&pulleys
Cindy Lewellen
Executive Creative Director, PANW
JL Watkins
Chief Marketing Officer, PANW
Unnikrishnan KP
2024
Best Rebranding Effort
Titan Brand Winner - Cigna Healthcare

Entrant

Cigna Healthcare

Category

Best Rebranding Effort - Best Healthcare Rebranding

Area / Locality

United States

Continent

National

2024
Best Brand Identity
Titan Brand Winner - ORYX / OpSec

Entrant

ORYX / OpSec

Category

Best Brand Identity - Best Brand Storytelling

Area / Locality

Angola

Continent

Europe

2024
Best Rebranding Effort
Titan Brand Winner - Braze

Entrant

Braze

Category

Best Rebranding Effort - Best Visual Identity Refresh

Area / Locality

Global

2024
Best Brand Design
Titan Brand Winner - Parfums d‘Elmar

Entrant

Parfums d‘Elmar

Category

Best Brand Design - Best Product Design

Area / Locality

Global