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Best Brand Strategy
Best Local Brand Strategy
Canada
Entrant
Year Established
Founder / CEO
Category
Area / Locality
Featured Platforms
Pete Luckett began selling produce as a teenager at Victoria Market in Nottingham, England. After years of learning the business, he relocated to Saint John, New Brunswick. Luckett opened his fruit and vegetable stand in 1982 and quickly became something of a local legend for his unique and charismatic greengrocer flare.
In 2012, after having worked at Pete’s for nearly two decades, the business was sold to Darren Lavigne, who upholds its founding spirit: friendly service, specialty products, and the finest and freshest produce. The shop is now called The City Market Greengrocer.
The City Market Greengrocer is here to serve you fresh and unique foods with quality ingredients. Our brand has evolved but our values remain the same: quality products, knowledgeable service, and an assortment of international foods curated with you in mind.
Entrant
Jennings Social Media & MarTech
Category
Best Brand Innovation - Best Brand Innovation in Marketing
Area / Locality
United States
Continent
National
Entrant
Günsan Electric
Category
Best Brand Strategy - Best Brand Loyalty Program
Area / Locality
Turkey
Continent
National
Entrant
Fruit-tella / Perfetti Van Melle
Category
Best Brand Identity - Best Brand Mascot
Area / Locality
Angola
Continent
Europe
Entrant
Life Fountain Technology Co., Ltd.
Category
Best Brand Design - Best Product Design
Area / Locality
China
Continent
Asia