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Best Brand Identity
Best Brand Mascot
Fruit-tella / Perfetti Van Melle
Angola
Fruit-tella / Perfetti Van Melle
Entrant
Fruit-tella / Perfetti Van Melle
Year Established
2001
Founder / CEO
Lauren Potter / Senior Brand Manager
Category
Best Brand Identity - Best Brand Mascot
Area / Locality
Angola
Featured Platforms
Gallery
About
Our project objectives were straightforward: were were asked to revitalise the brand by shifting from its traditional aesthetic, which featured human lifestyle imagery, to a more kid and parent-friendly look and feel. This new direction had to make the brand more relatable, fun, and engaging for both children and their parents.
Credits
Head of Mischief / Mischievous Wolf
Phil Marshall
Chief Client Whisperer / Mischievous Wolf
Michelle Matthews
Senior Mischief Maker / Mischievous Wolf
Andy Cake
Account Director / Bloom
Mara Ravic
