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Titan Brand Platinum Winner>

Best Brand Video

Best Long-Form Video (over 3 minutes)

Jägermeister / Lesbian Bar Project LLC

Global

Jägermeister / Lesbian Bar Project LLC

Entrant Company

Jägermeister / Lesbian Bar Project LLC

Category

Best Brand Video - Best Long-Form Video (over 3 minutes)

Area / Locality

Global

Featured Platforms

About

In 2020, when the pandemic hit, we discovered there were only 16 lesbian bars left in the United States. In response, we created The Lesbian Bar Project. Our goal with The Lesbian Bar Project was to celebrate, support, and amplify the remaining Lesbian Bars that exist in the United States… and to make sure our spaces not just survive, but thrive. To start, we partnered with Jägermeister’s #savethenight campaign and crowdfunded nearly $300,000 so the 16 bars could keep their doors open. We received 1.4 billion impressions organically to date and were featured in over 250 publications. We made an Emmy and GLAAD Media award-winning docuseries and were invited to speak at The United States Congress. In 2024, our goal was to go international. We released THE LESBIAN BAR PROJECT: FLINTA, which tells the stories of the lesbian+ communities in Cologne and Berlin. The acronym FLINTA originates from Germany. It means Female, Lesbian, Intersex, Non-Binary, Trans, Agender. Germany is a leader in nightlife. FLINTA is the future. Language is culture and it is evolving. Despite Lesbian Bars disappearing in Germany, there’s a FLINTA movement that epitomizes the evolution of queer culture. Organizers, politicians, musicians, artists, and activists are now creating their own space. Subjects include Boize Bar owner Payman Neziri, comedian Ricarda Hofmann, human rights activist Anbid Zaman, politician Tessa Ganserer, and party collectives Bebex and Girls Town. Our episode was released on RTL+, Germany’s largest streamer and we received over 18 million impressions. FLINTA amassed over 1 million organic social media impressions with over 29,000 hours of views, leading to over $2.4 million in earned media. Film is a bridge for human connection. With THE LESBIAN BAR PROJECT: FLINTA we brought international queer communities together.

The Lesbian Bar Project is created and directed by Erica Rose & Elina Street.

For more information: www.lesbianbarproject.com

Credits

Lesbian Bar Project LLC
Erica Rose
Lesbian Bar Project LLC
Elina Street
Jägermeister
Olivia O'Leary
Jägermeister
Kai Dechsling
Stink Gmbh
Divina Kuan
2025
Best Branded Content
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Entrant Company

Indeed

Category

Best Branded Content - Best Branded Video Content

Area / Locality

United States

Continent

North America

2025
Best Rebranding Effort
Titan Brand Winner - Amplity, Inc.

Entrant Company

Amplity, Inc.

Category

Best Rebranding Effort - Best Healthcare Rebranding

Area / Locality

United States

Continent

North America

2025
Best Rebranding Effort
Titan Brand Winner - Amgen

Entrant Company

Amgen

Category

Best Rebranding Effort - Best Visual Identity Refresh

Area / Locality

Global

2025
Best Rebranding Effort
Titan Brand Winner - Rocket

Entrant Company

Rocket

Category

Best Rebranding Effort - Best Rebranding to Reflect New Values or Vision

Area / Locality

United States

Continent

National