Olaf van Gerwen
1. Please provide us a brief description of your brand/organization.
Chuck Studios is where ‘food goes to get famous’. We help brands achieve consistency and distinction which will ultimately translate into brand equity.
2. Why did you choose to enter the TITAN Brand Awards?
Our Culinary Identity for Miller showcasing dancing liquids and bottles was featured in two Global Campaigns. We’re proud of that and believe that Miller’s identity is strongly connected to their audience in a very fun, dynamic and distinctive way. We shoot many beer ads and often get briefed to do very similar things. So this gives us the chance to showcase and share our process with excitement.
3. Congratulations! As the winner of the TITAN Brand Awards, what does it mean for you or your team to receive this distinction?
The Titan Brand Award gives us the opportunity to highlight the identity work we do. We help the mid-funnel content work much harder, but this kind of work is usually not celebrated on stages around the world. So we’re happy to receive this award to get recognition for this work.
4. How has winning an international award help promote your brands/ organization?
Recognition from our peers helps us gain a reputation so that we can share with our clients the value we offer.
5. What is the mission and vision of your brand/ organization?
Chuck Studios is here to make your food product a superstar. Often the product is not the star of the show, but here at Chuck Studios, our thinking starts with your product.
6. Please tell us more about your ideation process, and what it means for the advancement of your brand / organization.
We obviously take the brand’s values and DNA as a base for ideation. We love to get inspiration outside of the office, because that’s where we find the best answers. How do we do this? We simply pay attention to human behaviour and keep consumer centricity in mind. We like to understand the why and always underpin ideas with consumer truths.
7. What led your brand / organization to become successful within the industry you are currently in?
We believe in the power of specialisation. We operate within the food and beverage space which has given us the opportunity to focus more in this world instead of doing a little bit of everything. This means we have deep knowledge of categories, consumers and companies we work for.
8. Could you share some information on any brands / plans that you are currently in the works of preparing?
We’re happy to see the biggest manufacturers and brand owners in food and drinks knock on our doors. So there’s more coming!
9. What is your key to success? Any parting words of wisdom?
Deep specialisation and expertise is the key to focus. And without focus the whole world would be blurry.
