Best Rebranding Effort
Best Educational Institution Rebranding
Taiwan
Entrant Company
Category
Area / Locality
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Penghu is known for the abundant cultural heritage, boasting historical sites, buildings, unique geographic landscapes and traditional cultures. Penghu Country Library is a sacred ground for passing down knowledge and intersecting cultures, the design concept of the badge features the library and Penghu, using Penghu county’s Gaillardia as the main vision, Gaillardia stands for solidarity and harmony, representing Penghu people’s perseverance spirit, Gaillardia in blossom resembles dazzling fireworks on summer night. Simple book lines transform to Gaillardia’s petals, and the flower heart stands for Penghu’s one town five counties. Simple linear design contains Penghu library’s irreplaceable uniqueness.
Credits
Entrant Company
Lenovo International Services Supply Chain
Category
Best Brand Innovation - Best Product or Service Innovation
Area / Locality
Global
Entrant Company
The City Market Greengrocer
Category
Best Brand Strategy - Best Local Brand Strategy
Area / Locality
Canada
Continent
North America
Entrant Company
Braze
Category
Best Rebranding Effort - Best Visual Identity Refresh
Area / Locality
Global
Entrant Company
361° Jumping Rope Championship
Category
Best Brand Identity - Best Logo Design
Area / Locality
China
Continent
Asia