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Best Rebranding Effort

Best Educational Institution Rebranding

Penghu Public Library

Taiwan

Penghu Public Library

Entrant

Penghu Public Library

Category

Best Rebranding Effort - Best Educational Institution Rebranding

Area / Locality

Taiwan

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About

Penghu is known for the abundant cultural heritage, boasting historical sites, buildings, unique geographic landscapes and traditional cultures. Penghu Country Library is a sacred ground for passing down knowledge and intersecting cultures, the design concept of the badge features the library and Penghu, using Penghu county’s Gaillardia as the main vision, Gaillardia stands for solidarity and harmony, representing Penghu people’s perseverance spirit, Gaillardia in blossom resembles dazzling fireworks on summer night. Simple book lines transform to Gaillardia’s petals, and the flower heart stands for Penghu’s one town five counties. Simple linear design contains Penghu library’s irreplaceable uniqueness.

Credits

Brand director
Liu Chien Cheng
Design director
Hung Pei Han
2024
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