Best Rebranding Effort
Best Educational Institution Rebranding
Taiwan
Entrant Company
Category
Area / Locality
Featured Platforms
Penghu is known for the abundant cultural heritage, boasting historical sites, buildings, unique geographic landscapes and traditional cultures. Penghu Country Library is a sacred ground for passing down knowledge and intersecting cultures, the design concept of the badge features the library and Penghu, using Penghu county’s Gaillardia as the main vision, Gaillardia stands for solidarity and harmony, representing Penghu people’s perseverance spirit, Gaillardia in blossom resembles dazzling fireworks on summer night. Simple book lines transform to Gaillardia’s petals, and the flower heart stands for Penghu’s one town five counties. Simple linear design contains Penghu library’s irreplaceable uniqueness.
Credits
Entrant Company
Parfums d‘Elmar
Category
Best Branding Campaign - Best Product Launch Campaign
Area / Locality
Global
Entrant Company
Henan Lingchi Culture Media Co., Ltd
Category
Best Brand Design - Best Packaging Design
Area / Locality
Algeria
Continent
Asia
Entrant Company
Dexian
Category
Best Rebranding Effort - Best Visual Identity Refresh
Area / Locality
United States
Continent
North America
Entrant Company
CQL
Category
Best Branding Agency - Best Digital Branding Agency
Area / Locality
United States
Continent
North America