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Best Rebranding Effort
Best Educational Institution Rebranding
Taiwan
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Category
Area / Locality
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Penghu is known for the abundant cultural heritage, boasting historical sites, buildings, unique geographic landscapes and traditional cultures. Penghu Country Library is a sacred ground for passing down knowledge and intersecting cultures, the design concept of the badge features the library and Penghu, using Penghu county’s Gaillardia as the main vision, Gaillardia stands for solidarity and harmony, representing Penghu people’s perseverance spirit, Gaillardia in blossom resembles dazzling fireworks on summer night. Simple book lines transform to Gaillardia’s petals, and the flower heart stands for Penghu’s one town five counties. Simple linear design contains Penghu library’s irreplaceable uniqueness.
Credits
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Parfums d‘Elmar
Category
Best Brands of the Year - Best Beauty and Cosmetics Brand
Area / Locality
Global
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The City Market Greengrocer
Category
Best Brand Strategy - Best Local Brand Strategy
Area / Locality
Canada
Continent
North America
Entrant
Yorkville University
Category
Best Rebranding Effort - Best Visual Identity Refresh
Area / Locality
Canada
Continent
North America
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Taillight
Category
Best Brand Strategy - Best Brand Positioning
Area / Locality
United States
Continent
National