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Best Rebranding Effort
Best Educational Institution Rebranding
Taiwan
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Category
Area / Locality
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Penghu is known for the abundant cultural heritage, boasting historical sites, buildings, unique geographic landscapes and traditional cultures. Penghu Country Library is a sacred ground for passing down knowledge and intersecting cultures, the design concept of the badge features the library and Penghu, using Penghu county’s Gaillardia as the main vision, Gaillardia stands for solidarity and harmony, representing Penghu people’s perseverance spirit, Gaillardia in blossom resembles dazzling fireworks on summer night. Simple book lines transform to Gaillardia’s petals, and the flower heart stands for Penghu’s one town five counties. Simple linear design contains Penghu library’s irreplaceable uniqueness.
Credits
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Nasuni
Category
Best Rebranding Effort - Best Visual Identity Refresh
Area / Locality
Global
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Strong Jaw
Category
Best Emerging Brand - Best Emerging Health and Wellness Brand
Area / Locality
United States
Continent
National
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Gesamtverband der Deutschen Versicherungswirtschaft e.V.
Category
Best Brand Strategy - Best Community Engagement Strategy
Area / Locality
Germany
Continent
Europe
Entrant
Turnbull Nursing Home
Category
Best Rebranding Effort - Best Healthcare Rebranding
Area / Locality
Canada
Continent
North America