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Best Rebranding Effort

Best Educational Institution Rebranding

Penghu Public Library

Taiwan

Penghu Public Library

Entrant Company

Penghu Public Library

Category

Best Rebranding Effort - Best Educational Institution Rebranding

Area / Locality

Taiwan

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About

Penghu is known for the abundant cultural heritage, boasting historical sites, buildings, unique geographic landscapes and traditional cultures. Penghu Country Library is a sacred ground for passing down knowledge and intersecting cultures, the design concept of the badge features the library and Penghu, using Penghu county’s Gaillardia as the main vision, Gaillardia stands for solidarity and harmony, representing Penghu people’s perseverance spirit, Gaillardia in blossom resembles dazzling fireworks on summer night. Simple book lines transform to Gaillardia’s petals, and the flower heart stands for Penghu’s one town five counties. Simple linear design contains Penghu library’s irreplaceable uniqueness.

Credits

Brand director
Liu Chien Cheng
Design director
Hung Pei Han
2024
Best Brand Innovation
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Entrant Company

Lenovo International Services Supply Chain

Category

Best Brand Innovation - Best Product or Service Innovation

Area / Locality

Global

2024
Best Brand Strategy
Titan Brand Winner - The City Market Greengrocer

Entrant Company

The City Market Greengrocer

Category

Best Brand Strategy - Best Local Brand Strategy

Area / Locality

Canada

Continent

North America

2024
Best Rebranding Effort
Titan Brand Winner - Braze

Entrant Company

Braze

Category

Best Rebranding Effort - Best Visual Identity Refresh

Area / Locality

Global

2024
Best Brand Identity
Titan Brand Winner - 361° Jumping Rope Championship

Entrant Company

361° Jumping Rope Championship

Category

Best Brand Identity - Best Logo Design

Area / Locality

China

Continent

Asia