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Best Rebranding Effort
Best Educational Institution Rebranding
Taiwan
Entrant
Category
Area / Locality
Featured Platforms
Penghu is known for the abundant cultural heritage, boasting historical sites, buildings, unique geographic landscapes and traditional cultures. Penghu Country Library is a sacred ground for passing down knowledge and intersecting cultures, the design concept of the badge features the library and Penghu, using Penghu county’s Gaillardia as the main vision, Gaillardia stands for solidarity and harmony, representing Penghu people’s perseverance spirit, Gaillardia in blossom resembles dazzling fireworks on summer night. Simple book lines transform to Gaillardia’s petals, and the flower heart stands for Penghu’s one town five counties. Simple linear design contains Penghu library’s irreplaceable uniqueness.
Credits
Entrant
Taillight
Category
Best Brand Strategy - Best Brand Positioning
Area / Locality
United States
Continent
National
Entrant
361° Jumping Rope Championship
Category
Best Brand Identity - Best Logo Design
Area / Locality
China
Continent
Asia
Entrant
Nasuni
Category
Best Rebranding Effort - Best Corporate Rebranding
Area / Locality
Global
Entrant
RunSafe Security
Category
Best Rebranding Effort - Best Rebranding to Reflect New Values or Vision
Area / Locality
United States
Continent
North America