EVERCLEAN × KOPC Litter GIVE Challenge

Many cats in Korea still need rescue, protection, and a new family.
EverClean makes cat litter, one of the most essential products in the everyday lives shared by cats and people. We therefore believed our responsibility should extend beyond cats who already have families to those still waiting to find one.
With the Korean Organization for the Protection of Cats, we launched the EverClean × KOPC Litter GIVE Challenge. "GIVE" connects the English meaning of "to give" with the Korean word "gibu," meaning donation, expressing the idea that one person's small action can become a donation that changes a cat's life.
Participation was simple: people created content featuring their own cat or a community cat and shared it on social media. Each participation became a donation. EverClean pledged to donate 1,000 boxes of cat litter once 1,000 people participated.
The challenge generated approximately 70,000 content views and around 3,000 engagements. More importantly, over 1,000 people actively participated, achieving the goal, and EverClean delivered 1,000 boxes of cat litter to KOPC as promised.
But the GIVE did not stop there. EverClean continues to introduce cats waiting for adoption every month through its social media channels. This ongoing adoption content has generated approximately 300,000 cumulative views and around 8,600 engagements. When a cat is adopted, EverClean provides a full year's supply of EverClean litter to help the cat and its new family begin their first year together with greater stability.
What began with 1,000 acts of GIVE has grown into an ongoing effort to GIVE more cats the opportunity to find a family.
EverClean's goal is not a one-time donation, but a culture in which adoption becomes a more natural choice than buying a cat.