>
Best Brand Design
Best Branded Content Design
China
Entrant
Category
Area / Locality
Featured Platforms
With the core philosophy of “defining a new standard for household adhesives,” Dahlok is dedicated to providing reliable, professional, and user-friendly adhesive products, catering to advanced automotive technicians, crafting influencers, and home organization experts.
The brand logo establishes a robust and stable overall image through bold geometric lines. Its core element is the Chinese character “Hang,” which inherently symbolizes structural solidity and heavy-duty strength. Shaped into an enclosed, quasi-hexagonal outline, the symbol features internal lines that interlock and support each other like a mechanical structure, intuitively conveying the product’s physical properties of high load-bearing capacity and secure bonding. The overall architecture, wider at the base and tapering towards the top, presents a sense of stability akin to that of industrial equipment.
At the product level, the brand implements an “all-around solid” hexagonal performance concept, delivering peak capabilities across six key dimensions: strong adhesion, deep gap-filling, all-material compatibility, long-lasting durability, powerful sealing, and smooth application. Continuing this rugged style, the packaging utilizes high-contrast color blocking, pairing the brand’s signature blue with black, white, and gray. Combined with bold typography, this delivers strong visual tension and an industrial-grade premium feel. The iconic hexagonal element is also translated into a structural design language. For instance, drawing upon the hexagonal framework of the logo’s core symbol, the brand has created an assisted press-action glue dispenser with a flat hexagonal profile. This achieves a high degree of holistic unity and exceptional brand recognition across visual symbols, physical product forms, and functional user experiences.
Credits
Category
Best Brands of the Year - Best Personal Care Brand
Area / Locality
China
Continent
Asia
Category
Best Brand Website - Best Brand Storytelling
Area / Locality
United States
Continent
National
Category
Best Brand Identity - Best Color Palette
Area / Locality
Qatar
Continent
Middle East
Category
Best Rebranding Effort - Best Rebranding to Reflect New Values or Vision
Area / Locality
Global