Copper Giants

Our mission for the Autism Society of America was twofold: The first was to help celebrate their 60th year with a new logo and visual identity. The second was to create a nationwide creative campaign to help share their vision, engage a broader audience, and give the autism community a platform to drive awareness. Our answer was Autism Is, an evergreen, versatile, infinitely shareable concept that allows for a wide range of definitions and talking points, without alienating any one part of the community.

The KPIs for the campaign work were to increase overall donations, accumulated funds raised, and produce a bump in more substantial, high-level donations.

We’re proud to report results were just as compelling as the campaign work. In the months following launch, the Autism Society saw a more than 15% increase in high-level fundraising, a more than 20% increase in fund rates, and nearly a 40% increase in total donations.

Further, our campaign construct gave the leadership at ASA an ownable, repeatable handle for PR, social messaging, and a voiceover platform for interviews, press, and conferences.

Results/Impact
The campaign did really well in several areas, showing a strong positive impact on The_ Autism Society’s donations and engagement. We saw a 16% increase in high-level donations, a 22% rise in total funds raised, and a 37% jump in overall donations. Plus, gaining a lot of new supporters- an 87% increase in new donors.
The campaign garnered 9,800+ media mentions across multiple platforms, reaching a total audience of 22.5 billion and a total advertising value equivalency of $156 million in media dollars. The Autism Society was featured in well-known outlets like CNN, Yahoo! Life, BBC, and more!
Social engagement has also skyrocketed. With a 313% increase on various platforms, we saw a 54% increase in web traffic to the main site, bringing in 49,000 visits to the campaign page, and a nearly 20% increase in calls received on the national helpline within 6 weeks, showing how effective the work has been in raising awareness and connecting with and helping those in need.

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