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Best Brand Design
Best Product Design
China
Entrant
Category
Area / Locality
Featured Platforms
This disposable changing pad series is designed around the core concept of “efficient care + skin safety,” combining innovative materials and structural craftsmanship to meet the higher expectations of today’s parents for baby care quality, efficiency, convenience, and safety. It embodies the brand’s philosophy of caring “as tenderly as a mother,” integrating thoughtful protection into every design detail.
The disposable changing pad series features a multi-layer composite structure, delivering cloud-like softness and effective antibacterial protection. The top layer is made of ultra-soft hot-air bonded nonwoven fabric, treated with a softening process for a cloud-like, skin-friendly touch. A square-grid pattern efficiently wicks urine, preventing water accumulation and clumping. Antibacterial polymers are incorporated to effectively inhibit common bacteria growth, safeguarding the baby’s delicate skin. The core superabsorbent polymer composite layer quickly locks in liquid and prevents leakage, easing the burden on parents, while the breathable PE bottom film promotes airflow, helping to prevent diaper rash and irritation. Aligned with the brand’s philosophy of gentle care, the disposable changing pad series presents a clean, refreshing look, with ample white space accented by natural motifs such as clouds and green leaves. The outer packaging in soft lavender, featuring a cute cartoon baby lying on the pad with its head resting on a four-leaf-clover, reinforces a sense of warmth and tenderness. Based on real parenting scenarios, the pad is thin and square-shaped, suitable for use at home, in strollers, or in car seats, minimizing leakage risk. When folded, it becomes compact and tidy, easily fitting into parents’ bags and supporting a lightweight, convenient approach to daily childcare.
Credits
Category
Best Rebranding Effort - Best Visual Identity Refresh
Area / Locality
United States
Continent
North America
Category
Best Brand Identity - Best Tagline & Slogan
Area / Locality
United States
Continent
North America
Category
Best Branded Content - Best Whitepaper/E-book
Area / Locality
Global