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Best Brand Video
Best Short-Form Video (under 60 seconds)
UnitedSenses
Germany
UnitedSenses
Entrant
UnitedSenses
Category
Best Brand Video - Best Short-Form Video (under 60 seconds)
Area / Locality
Germany
Featured Platforms
About
Single 30" on-air spot promoting ARD’s Milano–Cortina 2026 Olympic coverage. “Der große Traum” (The Big Dream) turns athlete ambition into a poetic world: oversized skiers, ice dancers and biathletes form from clouds above the Dolomites, appear and dissolve over cheering crowds, set to modern Italian music. The trick: The whole spot is fully AI-generated, crafted through months of controlled prompting, curation and design.
Credits
Markus Schmidt
Sven Müller
Matthias Lein
Henriette Edle von Hoessle
Cornelius Duesberg
