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Best Brand Design
Best Website Design
United States
Entrant Company
Category
Area / Locality
Featured Platforms
Allen is where refined living meets waterfront ease in the heart of New Rochelle’s most vibrant enclave. Framed by sweeping views of the Long Island Sound, it offers an elevated lifestyle defined by beautifully crafted residences, sustainable architecture, and warm, design-forward amenities. Bringing this story to life, the website serves as the centerpiece of Allen’s digital presence, designed to convey the community’s sophistication, comfort, and connection.
The site combines refined typography, cinematic imagery, and layered transitions to create a seamless, immersive experience. It guides visitors through thoughtfully designed residences, club inspired amenities, and the surrounding neighborhood with intuitive navigation and responsive design that feels effortless on any device. Every interaction is carefully considered, from exploring floorplans and penthouse collections to discovering sustainable features, ensuring users experience Allen’s elevated lifestyle before ever stepping inside.
Beyond property highlights, the website captures the essence of New Rochelle itself. It incorporates the texture of waterfront streets, the warmth of community spaces, and the vibrancy of the neighborhood, weaving these details into the storytelling framework. The result is a narrative that positions Allen within its surroundings, emphasizing both the refined living it offers and the unique character of the enclave it calls home.
Through cinematic illustrations, immersive film, and layered storytelling, the website communicates Allen’s distinctive offerings while reflecting the lifestyle it enables. It bridges the experience of design, place, and daily living into a cohesive, engaging digital journey. By centering the website in the creative strategy, we crafted a platform that does more than inform, it immerses, inspires, and elevates the perception of the community.
The website becomes a living representation of Allen itself, combining strategy, design, and technology to deliver an experience that is sophisticated, aspirational, and entirely unique. It is a central hub for exploration, discovery, and connection, making the digital experience as compelling as life at Allen.
Entrant Company
Reef Capital Partners Rebrand by WANT Branding
Category
Best Rebranding Effort - Best Corporate Rebranding
Area / Locality
United States
Continent
North America
Category
Best Brand Identity - Best Guidelines
Area / Locality
United Kingdom
Continent
Europe
Category
Best Branding Campaign - Best Integrated Marketing Campaign
Area / Locality
China
Continent
Asia
Category
Best Brand Design - Best Branded Content Design
Area / Locality
China
Continent
Asia