Chuck Studios

Beer looks like...beer. This makes it difficult for consumers to differentiate one brand’s image from the next. Molson Coors asked us to do it better and make them look unique. We developed what we call a Culinary Identity, in which we make the product a distinctive brand asset and develop a set of codes to make the product look distinctive and consistent, always. All of that is rooted in the DNA of the brand.
Miller's beer is here to pioneer fresh socializing. It is drunk by people under 30 in high-energy bars, clubs and parties. And when there’s parties, there’s music. We used dance music to design the Culinary identity of Miller Genuine Draft.

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