AviaGames x Argentine Football Association: Soccer Meets Mobile Gaming

AviaGames partnered with three-time FIFA World Cup champion, the Argentine Football Association (AFA), to bring soccer-themed gameplay, in-game competitions, special rewards and more to the company’s flagship titles Solitaire Clash, 8 Ball Strike, Bingo Tour, Bubble Buzz and Pocket7Games. Bringing the World Cup celebrations to mobile games, the campaign gave players a community-focused and interactive way to engage with the tournament by competing in their favorite games.

In May, Avia introduced players to the 8 Ball Strike Goal for Gold activation, AFA-themed bobblehead cues and an opportunity for players to make real-time World Cup winner predictions through the Prime Picks program. On June 12, Avia began the 8 Ball Strike Cup, featuring an action-packed in-game tournament and livestream championship hosted by prominent creators Troydan and Venom Trickshots with prizes including $80,000 in rewards and a jersey signed by Lionel Messi, Enzo Fernandez and Julian Alvarez. Beginning on June 15, Avia hosted the Soccer Carnival in Solitaire Clash, inviting players to join a team in the Club Clash competition led by creators Kaydee Church, Jesss Fam and 6.lair. Over 5 weeks, players competed for a portion of the $3 million total Bonus Cash pool, AFA-themed collectibles and more.

As a result of Avia's partnership with the AFA, Avia successfully generated significant, positive business outcomes as player engagement, organic traffic and player reactivation increased within Solitaire Clash and 8 Ball Strike. With the 8 Ball Strike Cup, organic traffic of 8 Ball Strike registered a month-over-month increase of 30% during the World Cup period. This demonstrates elevated brand awareness and player interest driven by the campaign. Stemming from the 8 Ball Strike Cup livestream, views reached over 1.6 million with an engagement volume of over 35 thousand. Solitaire Clash saw an 18% month-over-month increase in player reactivation via email campaigns, highlighting the partnership's success in re-engaging lapsed players through targeted outreach. Additionally, Solitaire Clash saw an 85.93% penetration rate, representing a 6% increase from the previous Wonderland Wishes campaign, and a social media engagement increase by 40%.