Agency Guacamole

Agency Guacamole partnered with Redken to deliver a multi-city Redken x Sabrina Carpenter 2025 Concert Series campaign, supporting the launch of Redken’s Acidic Bonding Concentrate Leave-In Conditioner. Spanning New York, Nashville and Los Angeles, Agency Guacamole led and designed immersive brand experiences pairing professional haircare innovation with music-driven cultural relevance, engaging leading beauty editors and digital creators through full-day activations across three cities.

The campaign included exclusive “Get Ready With Me” salon experiences in all three cities, where Redken Artistic Ambassadors provided signature Sabrina Blow-Out styling sessions utilizing the Redken Acidic Bonding Concentrate Leave-In Conditioner. Hosted by Redken, the experience continued with cocktail receptions filled with co-branded photo opportunities and a branded shuttle taking guests to Redken’s VIP Sabrina Carpenter concert suites, inspiring authentic, buzz-worthy content across social and earned media channels.

To build anticipation and excitement around the Redken x Sabrina Carpenter 2025 Concert Series, top consumer and pro influencers received a VIP mailer, a vanity-style box inspired by Sabrina Carpenter’s signature glam. In Los Angeles, select recipients experienced elevated hand-delivery moments via sleek vintage convertible, transforming a simple delivery into a cinematic, Sabrina-inspired moment bringing energy of the campaign directly to their doorsteps.

Each city reflected its own identity where New York and Nashville spotlighted leading local talent, while Los Angeles welcomed larger, nationally recognized creators. Together, the three-city experiential campaign and VIP mailer reinforced a premium feel of the partnership and generated engaging, high-energy content.

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