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Best Brand Design
New Category
China
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This gold-threaded sandalwood sculpture of a “Jaguar” serves as a decorative piece, inspired by the dynamic moment of a cheetah poised to sprint. The craftsmen skillfully adapted the natural water ripple patterns and gold-threaded shine of the sandalwood to mimic the texture of the leopard’s body. This blend of the regal quality of the precious wood with the power aura of the jaguar creates a harmonious whole. It not only embodies the spiritual essence of the cougar symbol but also upholds the Chinese woodcarving philosophy of “harmony between man and nature.” Its meaning of “frequent victories and unstoppable momentum” symbolizes career ascension and abundant wealth. Additionally, the stable aura of sandalwood possesses auspicious connotations of warding off evil spirits and ensuring peace. In terms of production, the craftsmen meticulously selected aged gold-threaded sandalwood, followed a series of processes including material selection, cutting, shaping of rough forms, detailed carving, polishing, and waxing to maintain the piece. Each stroke and chisel mark accurately captured the explosive power of the cheetah’s tense front limbs and raised tail, imbuing the static sculpture with vitality and combining its value as an art piece with that of a symbol of good fortune and auspiciousness.
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Category
Best Brands of the Year - New Category
Area / Locality
United States
Continent
North America
Category
Best Rebranding Effort - Best Corporate Rebranding
Area / Locality
United States
Continent
North America
Category
Best Brand Identity - Best Tagline & Slogan
Area / Locality
United States
Continent
North America