Yuplet

Yuplet is a digital marketplace for sustainable and handmade products. This new identity transforms sustainability into something bold, modern, and desirable, bridging ethics with aesthetics for a new generation of consumers and merchants. Grounded in user research with gen-z, the design language responds to their expectations shaped by mobile-first experiences: high contrast, rounded forms, and intuitive navigation. A distinctive crescent motif, used in the wordmark, iconography, illustrations, and layout elements, creates a cohesive system across digital and physical touchpoints. Vivid green captures attention on the consumer side, while a deep purple brings clarity and structure to the merchant experience. From billboard ads to app screens, packaging, and staff materials, the identity system is both flexible and instantly recognisable. It repositions sustainability from a niche concern to a culturally relevant, aspirational lifestyle, making conscious consumerism visually compelling and easy to engage with.