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Brand Awards Winner -  Brand logo
Titan Brand Silver Winner>

Best Brand Design

Best Environmental & Spatial Branding

GUILIN YANGSHUO NICE VIEW DEVELOPING CO.,LTD.

Taiwan

Indigo Restaurant

Entrant

GUILIN YANGSHUO NICE VIEW DEVELOPING CO.,LTD.

Category

Best Brand Design - Best Environmental & Spatial Branding

Area / Locality

Taiwan

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About

The brand “Indigo Restaurant” was nurtured by “Peach Blossom Land,” inheriting the design ethos of the “Hundred Flowers Garden ” and adopting indigo dyeing as its cultural symbol. Its guiding philosophy stems from the proverb “green is born of blue, yet surpasses blue.” From the natural fermentation bubbles of indigo dye emerged the original character, the Blue Elf, which anchors both cultural depth and whimsical narrative.
The space is composed of five main thematic areas—bakery, slow dining café, fermented food restaurant, cultural & creative pavilion, and the Hundred Flowers Garden. Through integrated experiences of dining, touring, appreciating, and learning, it weaves culture into daily life and translates indigo craftsmanship into contemporary expressions.
Design highlights include the extensive application of indigo blue, spanning building materials, furnishings, signage systems, and cultural merchandise, creating strong brand recognition. By introducing workshops and culinary metaphors of fermentation, the brand deepens the value of “slow living.” Feedback has been overwhelmingly positive: families connect through the Blue Elf, while younger visitors generate social media buzz in the café and bakery. With an emphasis on sustainability, the project employs local materials, natural techniques, and cultural reuse, positioning “Indigo Restaurant” as a model brand uniting culture, education, tourism, and everyday life in Yangshuo.

Credits

LI-WEN WANG
YI-CHUN LIN
2025
Best Brand Video
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Entrant

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Category

Best Brand Video - Best Animated Brand Video

Area / Locality

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Continent

Asia

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Best Brand Strategy
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Entrant

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Category

Best Brand Strategy - Best New Brand Development

Area / Locality

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Continent

National

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Best Brand Innovation
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Entrant

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Category

Best Brand Innovation - Best Brand Innovation in Technology

Area / Locality

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Continent

North America

2025
Best Brand Innovation
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Entrant

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Category

Best Brand Innovation - Best Innovation in Brand Identity

Area / Locality

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